Personal data
This personal data policy applies to personal data collected via the website Natural Magnesium.shop, which is owned and operated by the company Akvantum AB. In this policy we describe how and why we handle your personal data and what rights you have in accordance with current personal data legislation in Sweden (GDPR).
Who is responsible for your personal data?
Unless otherwise stated, it is Akvantum AB, Ornr: 556847-4695 with postal address Box 155, se- 123 23 Farsta responsible for the handling of your personal data.
If you have any questions regarding this policy or other data protection issues, you are welcome to Contact us.
What is personal data?
Personal data is all such information as directly, or indirectly, can be attributed to a physical living person. For example, social security numbers and email addresses. Encrypted information can also constitute personal data if they can be linked to natural persons.
What does the handling of personal data mean?
Most of what you might be doing with personal data, for example, collecting it, storing it, changing it or erasing it.
When do we collect personal data?
a) We collect and handle personal information that you submit to us in connection with, for example, visiting one of our websites, contacting us, signing up to get our electronic news mailings, buying a particular product or service or using our digital channels.
b) We also collect and handle personal data relating to your use of our websites, for example which pages you visit and how long you stay. We use, among other things, Google Analytics and other tools to register such information. Such information includes, for example, which operating system you use, browser version, IP adress, cookies and (other) unique identification files.
What are the purposes of processing personal data?
- Administer and provide our goods and services.
- Manage customer service cases and other requests.
- Provide information and promote goods and services that you may be interested in.
- Improve our products and services through, for example, customer surveys.
What legal basis do we have for processing personal data?
- It is necessary that we handle personal data in order to be able to fulfill our part of an agreement with you, for example to be able to charge for, and deliver, a product or service you have purchased.
- It is necessary that we handle personal data in order to fulfill certain legal obligations such as accounting obligations.
- It is necessary that we handle personal data as we have a legitimate interest in this, for example in order to answer requests for products and services or communicate with you about similar products and services that you previously purchased.
- Personal data management may also be allowed because you have given your consent to it.
How long do we save the personal data?
Your personal data is handled only as long as is necessary for the purposes they have been collected for - for example as long as it is required for us to fulfill our obligations as a result of an agreement we can have with you. We may save the information longer if required by law, or to monitor our legal interests, for example if a legal process is underway.
Your personal data is deleted or anonymized when no longer relevant to the purposes for which they have been collected.
Detailed compilation of our personal data management
1. When you sign up for our electronic mailings (eg newsletter)
The personal information we collect and handles is first name, e-mail address and IP number.
The purpose of this is to be able to send out the newsletter to you with information and marketing about products that we think you are interested in. The legal basis for this handling is that you have given your consent to it.
This personal data is stored as long as you actively receive the newsletter. If or when requesting the dispatch to cease (apraining), the data will be stored for 1 year to avoid accidentally dispatching anyway. Then they are deleted.
If your e-mail address will expire, or if the newsletter cannot be delivered to your inbox for any other reason, the information is deleted after three unsuccessful mailing attempts.
We share your personal data with companies that provide marketing-related services for us, for example to manage and communicate mailings and offers, as well as IT-related services, eg. Storage and maintenance. The service companies may only process your personal data in accordance with our instructions and may not be used for their own purposes.
The recipients of your personal data are within the EU/EEA.
2. When you order an item in our webshop
The personal information we collect and handles are names, address, e-mail address, mobile number, purchase history, customer segment, product selection, search and user behavior on our website, customer number, order number, IP address and your possible communication with us through our customer service, e-mail, our chat function, telephone or social media.
The purpose of this is to be able to handle your order through our webshop, pay, deliver, inform about delivery status and any problems with the delivery, manage any returns, complaints, guarantee cases and complaints, and respond to any requests from you.
The legal basis for this personal data management is that we must be able to fulfill our agreement.
We use your personal information to identify you (as a customer) and to confirm that you have the statutory minimum age to make purchases through our website.
The legal basis for this personal data management is legal obligation.
Your personal data is never saved longer than is allowed under current legislation. To fulfill our obligations during and after your purchase of a product, we save the information for three years from your last purchase.
For marketing and customer service contact, which is based on a balance of interests, we save the information for one year from your last purchase.
For accounting, we save the information for seven years plus the current year in accordance with current legislation.
For all legal obligations, the data is saved as long as this is required under current legislation.
Your personal data we share with companies that provide payment solutions, delivery of your products, marketing -related services for us, e.g. To manage and communicate mailings and offers, as well as IT-related services, e.g. Storage and maintenance. The service companies may only process your personal data in accordance with our instructions and may not be used for their own purposes.
The recipients of your personal data are within the EU/EEA.
The legal basis for this personal data management is justified.
3. When you create an account in our webshop
It is completely voluntary to register an account in our webshop. It is not a requirement to order goods from us. We offer you that opportunity solely to make it easier for you in future purchases and for you to have easy access to your order history and some other features such as wish list, favorites etc.
The personal information we collect and handles is the same as when you place an order, ie name, address, email address, mobile number, purchase history, customer segment, product selection, search and user behavior on our website, customer number, order number, IP address and your possible communication with us through our customer service, e-mail, our chat function, telephone or social media.
The purpose of this is to give you access to your order history, to give you the opportunity to change or delete your information yourself, to be able to use certain features in the webshop, to be able to target personal offers to you and communicate with you on questions and comments etc.
For these purposes, we evaluate and analyze your personal data. This means that there is so -called profiling. The result of profiling is that some account holders receive certain offers and other account holders receive other offers.
The legal basis for this personal data management is legitimate interest (and that by voluntarily creating an account you give us consent to process this personal data).
The data is stored as long as you are active. You can delete your details whenever you want. Information related to your orders will be saved as long as legally required, see above.
We share your personal data with companies that provide marketing -related services for us, e.g. To manage and communicate mailings and offers and conduct customer analyzes, as well as IT-related services, e.g. Storage and maintenance. The service companies may only process your personal data in accordance with our instructions and may not be used for their own purposes.
The recipients of your personal data are within the EU/EEA.
When do we share your personal information in general?
We may use your personal data to fulfill the requirements of laws, courts and government decisions.
Legal basis for this personal data management: Legal obligation.
No automated decisions are made about your personal data.
Your rights
Correction and access to your personal data
As registered, you have the right to request the correction of incorrect information at any time or change the personal information you provided.
You also have the right to access what personal information we have registered about you. You do this by requesting a so -called register extract.
Recall consent with future action
If we process your personal data on the legal basis consent, you have the right to revoke your continued consent for future treatment at any time.
Oppose yourself of personal data handling
You have the right to oppose personal data management that we carry out with the support of legitimate interest.
You may at any time refuse advertising and communication mailings. You can unsubscribe by clicking on a link in the current mail or contact us.
Deletion
In some circumstances, you have the right to have your personal data deleted. However, this does not apply if, for example, we are required by law to preserve the information.
Restriction of personal data management
You may also have the right to request that the handling of your personal data be limited. However, if you request that the handling of your information be limited, it may mean that we cannot fulfill our possible obligations to you during the time the handling is limited.
Data portability
In the event that you want to move your information from us, you also have the right to get a copy of the personal data that moves you collected in a structured, machine -readable format (right to data portability). This right only includes information that you yourself have shared with us.
About cookies
We use cookies and similar tracking techniques ("cookies") at NaturalMagnesium.shop so that you can use our website in a functional way.
What are cookies?
A so -called "cookie" is a small text file consisting of letters and numbers sent from our web server and saved on your browser or device. We use different cookies:
- Session cookies are a temporary cookie that ceases when you close your browser or device.
- Stored cookies are cookies that remain on your computer until you remove them or they go out.
- First -party cookies are set by the site you visit.
- Third party cookies are cookies set by a third -party website. With us, these are primarily used for analyzes (for example Google Analytics).
- Similar techniques are techniques that store information in your browser or in your device in a way similar to cookies.
Use of Google Analytics
As part of our marketing, we analyze data on the use of naturalmagnesium.shop and activity on our pages in social media. With the help of Google Analytics, we analyze, for example, behavior to create more relevant ads and offers, as well as for the development of our products and services. Furthermore, Google Analytics helps to evaluate the use of NaturalMagnesium.shop for services in connection with website activities and internet use.
Why do we use cookies?
The cookies we use normally improve the services we offer you. Some of our services need cookies to function properly, while others improve the services for you. We use cookies for overall analytical information regarding your use of our services. We use cookies to save functional settings such as language and other tasks. We also use cookies that enable us to direct relevant marketing to you.
Possibility to control the use of cookies
Your browser on your computer or other device allows you to change the settings for the use and extent of cookies. Go to the settings for your browser to learn more about how to adjust the cookies settings. Examples of things you can adjust are blockage of all cookies, only accept first -party cookies or delete cookies when you shut down your browser. Keep in mind that some of our services may not work if you block or delete cookies.
Complaints regarding our processing of your personal data
Should you be dissatisfied with our way of handling your personal information, we ask you to contact us via e-mail hello@naturalmagnesium.shop.
If you are not satisfied with our way of dealing with your complaint, you can make your complaint to the competent supervisory authority. In Sweden this is currently The privacy protection authority.
Contact information for personal data controller
Akvantum AB
Box 155
SE-123 23 Farsta
hello@naturalmagnesium.shop
If you have any questions about data protection or if you want to exercise your rights as above, you reach us most easily and fastest via email as above.
Changes to this policy
We reserve the right to make changes to our personal data policy. You can always find the latest version on the site. In the case of updates that are crucial for our processing of personal data (for example, amendment of specified purposes), this will be communicated to you.
This text was updated:
Sep 13, 2025